Who are you?
I really want to know.
The Who, Who Are You?
You'll find two kinds of mission served by QEA member organizations.
The two kinds of mission are:
- Identify customer needs and serve them
- Generate awareness of QEI in minds of members of target audiences
These
missions are so essentially different that they require entirely
different mindsets. Your job is to serve one or the other of these
missions.
If
your job is to identify and serve needs that a customer is aware of
with solutions that the customer can readily understand, then don't
worry too much about the message we are about to present. Go and "meet your markets where you find them."
If on the other hand your job is to generate awareness
of QEI in minds of members of target audiences, then you will be
expected to understand this message. You should also have read one of
the books that explains the Quiet Enjoyment Infrastructure. 
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